Wastemark
Wastemark is a mark that identifies the waste of value and the value of waste.
It is a mark that guaranties to the consumer fashion and design products that were created respecting the rules enstablished by the Waste Couture Protocol, for production processes designed to make the closed cycle.
WASTEMARK BRANDS A SYSTEM: THE CLOSED-CYCLE SYSTEM.
"No control or certification is necessary
if the time necessary for the regeneration of the planet’s systems is respected.
Not wasting is the action that respects the value of time."
Waste Couture is a new way to create a product, this new system views waste as a value.
Any fashion product created following this new system is distinguished by Wastemark.
In order to ensure the greater transparency possible the Waste Couture Protocol uses notarization on blockchain to make public and unalterable the data on the tracing of the production chain in the fashion industry: from the style office to the origin of fabrics and materials and from production to distribution.
Waste for Waste Couture is not production waste, but instead it is everything that the industry produces but never gets to live its first life cycle and the distorted dynamics that lead to the making of these products.
Waste is also everything that is not produced in total respect of the Biosphere, meaning all that is not part of a closed production cycle.
An important action in the Waste Couture protocol is the relaunch of fabrics that despite being of first choice and existing in large quantities are left “forsaken” in the storages of large textile companies.
These Wastemark branded fabrics are offered for sale, and their distribution also becomes the bearer of an important message, an invitation to carry out the first action in the direction of the closed-cycle economy: before producing something new always consider using what has already been produced.
WASTE COUTURE IS A SYSTEM:
THE CLOSED-CYCLE SYSTEM.
"There are no winners on a dead planet. We need to recognize that humans are a species born and fed by a living earth.
There is a need for a profound change guided by an economy based on an authentic story"